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Hugo Santos

022 311 3216
Beginners to Competition
Head Coach at Te Atatu, and Rodney Clubs



Hugo first began playing tennis as a boy because his father loved the game and it was an opportunity where the two of them would spend lots of time together. What was originally a hobby, developed into a full time extensive programme where Hugo would travel around Colombia competing. As a teenager, based in Florida (USA) Hugo trained with the USTA and competed with success in tournaments up to the age of 19. 


Hugo returned to Colombia to study a Bachelor of Marketing Communications and manage the family advertising business at 20 years old. This provided extensive practical experience in the daily management of sales in business, marketing and communications which serves him well today.

A desire for a change of pace brought Hugo to New Zealand and a fortuitous encounter opened the door to coaching as a profession. He discovered that this was his niche and is passionate about seeing people play and love the game the way he does. Hugo has now been working as a full time coach in Auckland, New Zealand since 2016. 

Hugo is currently working towards his second coaching qualification (Club Professional ITF Level 2). He has been significantly influenced by the coaching work of Oscar Wagner, Miquel Crespo, Jorge Capestany and Judy Murrary. He believes it is important to upskill and keep his professional practice new and fresh. He primarily works with juniors and adults in participation programmes and has seen tremendous success as players completely new to the sport pick up the skills to play a game for life.


Hugo is married to Rose and they have two girls: Shiloh (3) and Selah (1). They live in Warkworth.  



  • A high energy and fun approach to learning

  • Prepares activities that engage and continually evolve to provide the right level of challenge and progression

  • Positive and supportive manner that encourages the player to give things a go





  • Bachelor of Marketing Communications

  • Postgraduate in Strategic Management




  • Head Coach at Te Atatu, Warkworth, Matakana, Snells Beach, Wellsford & Kaipara Flats Tennis Clubs  

  • Small group junior and adult coaching programmes

  • Introduction to tennis programmes in schools: primary and secondary

  • Club tournaments, leagues, community matchplay events

  • Holiday camps

  • Private lessons with video analysis




  • Competitive Junior Hot Shots League in Rodney district established in 2020









Rose Santos

021 111 0746


Rose trained as a teacher and has worked with young people in schools, alternative education providers and event settings for over 10 years. She observed trends where young people lacked a range of close proximity positive role models and community support networks. This has fuelled a particular passion to be actively involved in easily accessible programmes for young people, like tennis, and to see negative statistics around health and wellbeing make an about-turn.  


Rose’s prior experience in administration, programme planning and communications has translated easily into her current role at SEED Tennis.