MEET OUR TEAM
Art Virata
Franchise Owner & Head Coach
Te Atatū Tennis Club
Art has over 10 years of coaching experience and more than 40 years of playing tennis. He holds internationally recognised coaching qualifications through the PTR, PTCA, ITF and the Australasian Academy of Tennis Coaches.
Throughout his coaching career, Art has worked with beginners through to competitive players, including coaching roles in the Philippines, Te Pai Tennis Club and Tennis TournaLeague (TTL) in Auckland.
Art's coaching philosophy is strongly aligned with the SEED Tennis approach, creating a positive, supportive environment where every player can build confidence, develop strong fundamentals, enjoy the game, and grow both on and off the court. He is passionate about helping players reach their potential while developing character, resilience and a lifelong love of tennis.
"Believe in your dreams, no matter how impossible they seem." – Walt Disney
Email: art@seedtennis.co.nz
Mobile: 021-100-4020
Jona Celino
Te Atatu Tennis Club Administrator
Jona is a qualified accountant who manages the administration for Seed Tennis Te Atatū. With a strong background in customer service, administration, and finance, she ensures bookings, enquiries, and day-to-day operations run smoothly. Jona is committed to providing friendly, efficient support and helping every family enjoy a great experience with SEED Tennis.
Email: teatatu@seedtennis.co.nz
Hugo Santos
Founder & Director
Mentor & Programme Development
With over 10 years of coaching experience, Hugo founded SEED Tennis in 2020. He now mentors coaches, develops coaching programmes, and supports the continued growth and delivery of the SEED Tennis philosophy.
Email: hugo@seedtennis.co.nz